Trevor Takes Over: SingSnap Karaoke Past, Present and Future

Trevor McGuire President SingSnap

Trevor McGuire, President of SingSnap

Hi, I’m Trevor, and I’m the president of SingSnap. Many of you have heard me open my announcements with that line for quite some time now. What I rarely mention, but I hope is evident to those of you who have been around a little while, is that I’m also a member of SingSnap. I sing, I comment, I talk to people in PM’s and on the boards. I am very happily involved in this site from a member standpoint.

I’ve been asked many times over the years, where we got the idea for SingSnap and how it all started. I’ve never really answered that question in depth. I honestly didn’t think that anyone was interested in the story of how a business got started. Over time, however, I’ve realized how very personally invested so many of you are in SingSnap and what happens to it, and to the people you meet here. So, I agreed to Annie’s very persuasive request to write a series of articles on SingSnap and take you back stage.

Many years ago, Ralph, Jason, Per and I had several music related businesses. Jason, our Chief Technology Officer, developed the web based recorder out of the blue one day and showed it to me. All of us realized that this could really become something, and decided to create a product and website around this. We allocated $100,000 and 2 months to a focus group to come up with a really great name. Just kidding! We were sitting around brainstorming names one day and Jason says “we need something easy to remember and is snappy”. Then a light bulb went on over his head, he snaps his fingers and says, “SingSnap”. That was the start.

SingSnap Karaoke Launch

SingSnap Launch Day

We had a large database of customers from our other businesses and when we launched the site, it was by invite only and in beta. We emailed an invite to our email list and then word of mouth took over. I used to get up every morning, run to my computer and listen to and comment on every new recording. Very quickly this was not possible.

The community is something we had not considered at first. It became very evident to me quickly that we had a very supportive member base that could help us build a great product. So from the start, and right through to this day, we have made the community the most important thing. We listen to the feedback of every member and make changes based on this feedback. Every member is treated with respect and their opinion matters.

When we started, I had no idea what a Muah was or what terms like “tff” meant. I would ask Jason and he’d tell me or we would Google it. We were quick studies.

From the beginning, we set things up to be a self governing community that is reinforced with positive feedback. No one wants to sing and be told they suck. SingSnap is a safe haven for all and we expect negativity to be left at the door!

SingSnap Karaoke In The Beginning

SingSnap Karaoke In The Beginning

At first, we had no chat room, and we didn’t even have message boards. We added these elements along with thousands of new songs (we only had about 2000 at first). We added the ability to customize your profile and recording pages, and started the Feature Page. Back then, the system selected a random user and featured that person’s recordings. We had to quickly build and expand our systems to deal with the increased volume.

Speaking of message boards, does anyone remember back in the early days, when I was poking around in some tool and I pressed a button to see what it did? That button deleted the entire message board and it took several hours to have it restored. Since then, I can’t access those buttons anymore!

Of course, we have added duets and infinite duets, contests and challenges, fans and favorites, inner circles, playlists, trinkets, and of course mobile to name just a few.

Throughout this growth, there have been many changes, but we remain true to the vision of “Customer First”. We still focus on the three areas we see as critical – Community, Content and Technology. We have gone from hundreds of recordings to well into the millions currently stored. Membership is approaching 1,000,000! A new song comment is left approximately every two seconds. That’s more than 1,000,000 comments made per month!

Song content is and always will be a challenge, and is something I’ll address more fully in an upcoming segment. We constantly strive to bring the best music we possibly can to our customers, and we will continue making sure we have the most legally available content anywhere!

The future is bright at SingSnap. We’ll continue to grow and expand and add features. We’ll continue to provide songs and update our technology. The iPhone app was just the beginning as we expand our mobile offering. We are also looking at new options and features that will allow you to customize SingSnap the way you want it, and allow you to define your “neighborhood” within this growing community.

Until next time, have fun and keep singing!

21 thoughts on “Trevor Takes Over: SingSnap Karaoke Past, Present and Future

  1. Been a member since October 2007 have enjoyed it very much myself. Never touched a computer till September 2007 so it was a new experience for me. My little brother Jesseelviswalker introduced me to this thing called Sing Snap. I love Karaoke and people from a distance. I neither drink or smoke so I was an outsider to this environment. To be able to stay at home and sing in your pajamas is wonderful. Thanks Trevor cause I am retired now and love staying home with my husband. It’s a great stress releaser and the ideal of meeting folks around the WORLD never would of guessed this would of been possible for me. Keep up the good work and GO GOLD GO!!! :>) jammer Joyce A. Milburn Tucson, Arizona

  2. Trevor, at a time in my life when I did not want to go on living due to the loss of my 39 yr. old son and 10 short months later my beautiful 16yr. Old granddaughter, a friend introduced me to SINGSNAP . I have found music is therapy for the soul. I have also met so many wonderful friends who have challenged me to “smile” again. I am not what you would call a good singer, but music has helped me to want to live again. Since than, I have lost my 51 yr. old daughter 2 yrs. ago to ovarian cancer. SS has helped me once again thru the grief. Thank you SS for saving my life and giving me the will to live again. I truly believe God led me to all of you. Love you all! Joy

  3. Trevor thanks to you and your love ones for create this site…I’m far away from my family for 7yrs. now and one of my friend in singsnap convinced me to sing so I try and I like it cause it dessapear my loneliness I’m always smiling when I read my friends comment even I’m not good in singing….even my kids happy for me…I have seven kids and 7 grand children but I still thinking of them…I live with my one daughter married an ame rican Christian guy…I’m lucky cause they’re so nice to me…thank you so much Trevor your an angel to us make us happy…..hugs…vilma 😦

  4. TREVOR HONEY,IF YOU BEGIN WITH JASON AND THE OTHERS HOW DID YOU BECOME THE PRESIDENT , AND WHY DONT YOU MAKE A SPECIAL SINGSNAP ONLY FOR FRENCH PEOPLES , SO IF THE MEMBERS WANT THEY CAN SING IN ENGLISH ,THE PTHER IN FRECH, WITH THE OPPORTUNITY TO SING ENGLISH TOO, I KNOW SO MUCH PEOPLES WHO LEAVE SINGSNAP CAUSE THEY DONT KNOW HOW TO PRONONCE THE WORDS IN ENGLISH ,THINK OF IT PLEASE TWO SITE AND YOU CAN
    CALL IT , JAMAIS SEUL ,,OR NEVER ALONE ,OR BING BANG ,OR GO SING , WELL THATS A SUGGESTION

    • You really have a good idea Carmen .. It would be a great consideration to make Singsnapping around the world.. one singing site but sections of songs in different languages.. what a great way to learn and understand a second or even third language.. Samantha watches Dora on tv and she is learning Spanish.. wouldn’t it be great to put a concept like this to work.. Just think of how your member base would grow into something phenomenal.. there wouldn’t be a living soul around that has not heard of or that dose not have at least one person they know as a member of singsnap.. now that is totally making connections..

  5. Trevor i have been a gold member since 2007 !!
    My daughter Cynlyn 711 got me on this !!
    I am 84 and i am finding it hard to get visitors !! Just wondering if they are just clicking on who sings really good !!
    I don’t come in much anymore because i kinda feel left out! It may be just my imagination but that is how i feel !! I have noticed a few people who have quit for that very reason !!
    Just had to tell it like it is !!
    Charlene
    Lovestolisten

    • hey Charlene
      I have been a member at singsnap since dec 2009, and I had this problem for a while, but I learned that the more I ventured out & met more friends & the more I did listen & commented on others & I got into the contest & challenges I met more people, that’s where people started to notice me more.
      so that’s where I started to get more views & comment’s.
      it’s not really that people ignore you on singsnap, people are amazing there, there are just millions on there & I don’t think anyone singles anyone out.
      we just have to venture out there & find us some really good friends & loyal listeners.
      hope this helps
      so please don’t stay away, come back!!!!!!!!!!!!!!!!!!
      come by my place & let me know I left this message to you. and I will listen to you
      {stressarella}
      and have a blessed night
      nea

  6. I am happy to have found Singsnap. I love it and have met so many wonderful friends. There is something unique and special in the bonds we all share for out love of music. Thanks very much for this!

  7. I thank God each & every day for SingSnap! I absolutely LOVE it! I tell everyone I can about it, & try to get them to sign up. Before SingSnap, I would have to go out to a bar, or nightclub for Karaoke…now, I can sit in the privacy of my home, in PJ’s (or nothing at all lol!) if I want, & sing my heart out! SingSnap is THE BEST!!!!!

  8. HELLO TREVOR, READING THIS GREAT IDEA OF HOW SINGSNAP ,,THE WORD CAME INTO BEING HERE,AND HOW WE LOVE THE THOUGHT OF ALL YOU HAVE DONE TO EXTEND AND EXTEND IT YES,,,I WAS ON A KARAOKE SITE AND IT WAS AT THAT TIME SHUTTING DOWN,,SO I DID NOT KNOW WHERE TO GO ,I SAT AND PLAYED ON MY VIOLIN AND GUITAR BUT AT TIMES GOT BOARD STIFF,,DID A GOOGLE …….,,SHOW ME FREE KARAOKE,,,, AND IT CAME UP ,,,www,singsnap.com AND I SIGNED UP ON SEPT,,,2911 GOT MY FRIEND IN AND WE ARE STILL PULING IN ONE ANOTHER READING THIS IS WONDERFUL,,,AM NOW A HAPPY WOMAN GET MY COFFEE AND SNACKS,CALL IT MY STUDIO AND WHILE I SING AND SIP ON COFFEE,MAKES ME HAPPIER EVERY DAY WITH THE GENERE YOU PUT OUT THERE LIKE GOSPELS SO ON,,,THIS IS MY HOME LOVE IT AND YES,,,,CONGRATULATIONS TO ALL YOU SINGSNPERS,,,,,,,,,,,,OVER THERE GOD BLESS,,,,,,,,,,,cannotsing24/ Shirley

  9. Thank you Trevor 🙂
    I am a member since 2008 1 January. Every day I sang 1-2 songs 🙂 that has brought me much further 🙂 But especially I discovered for myself, the duet function 🙂 It’s incredibly helpful to find his own style of singing 🙂
    I would like to thank you very much. Through the further development of the sound quality, it also makes more fun. Also get to know many people around the globe, makes it valuable for membership. Thank you 🙂
    All in all, you have always used the best equipment, thank you 🙂
    Keep it up and keep all the singing joyful people together 🙂
    Sincerelly Carla (YaVa)

  10. Trevor,
    I can’t thank you enough for your innovative idea. Your got this once shy gal to sing, first without video, then videos then live and now with my boyfriend Live in a band. I’ve made so many friends on SingsSnap for many years under purple_hummingbird and then ROXYROX and now ROXYROX-AND-ACE and even though Ace has a full recording studio and all the instruments right in our living room and we have had many musicians here, sometimes in the middle of the night, we get the urge to sing and are able to just sign in and have a full orchestra there to sing along with. THANK YOU… for the change you helped me make in my life. Ace, who never karaoke’d in his life was shocked that there were ‘words’ there and you read them. He has since (almost 3 years) enjoys it and if he is not familiar with a song, it’s right where he can learn it and have the enjoyment of singing it.
    We love the friends who have become so special to us and I applaud you for your success & vision.

    ROXYROX & ACE

    Lori “RoxyRox” Fjeld and Alan “Ace” Garber of:
    Ace & Roxy Rock n Blues Expedition Band

  11. IN a word? ADDICTED! I used to glean material back in 2008 for the sake of learning covers to sing live at piano bars and in a few 5 piece bar bands. So, I thought this was an amazing site to allow me to learn this material. It wasn’t until 2012 after first plugging in a mic that the real magic started to begin.
    The contests are some of the most entertaining games of all time.
    People are meeting ea. other from all over the world.
    Like minded are finding each other. Kindred Spirits are in union with one another and friendships from all walks of life, are now forming.
    Most all of us now would be walking in a lost haze if this was to be taken away from us. Playtime on the computer, just wouldn’t be the same.
    It’s been quite the ride.
    LOL…being on S.S. beats prozac anyday.
    This is truly a Musical Miracle for many of us!
    Thank You for saving so many lives Trevor. Thank you for keeping it a cozy family type environment even with the growth of this business. That in itself is a feat! Yes, keep us informed. We like knowing!
    Rita 😉

  12. Hi Trevor, have been having a great time at Singsnap since 2007 and still loving it! You came up with a fabulous idea for all us music lovers of the world, and we all love our Singsnap world thanks to you!! An awesome musical environment and great people! Nice to read your article! Looks like a lot of people will keep singing 😉

  13. Gosh …. I have so much positive stuff to say about SingSnap I don’t know where to start. Where else can a ‘normal joe/jane’ have an outlet to sing to the world? Where else can one sing a duet with someone thousands of miles away? And then there is the fun of joining SingSnappers in endless challenges and contests. So many friendships have been forged through this wonderful site. In fact, after singing many duets with a SingSnap member from the UK, he and his wife are coming to Canada to stay with us for two weeks this summer so we can actually meet in person! My hubby and I are looking forward to showing them around our lovely country! Perhaps we should drop in on the ‘President of SingSnap’? LOL Thanks Trevor, Ralph, Jason and Per, for following your dreams and making SingSnap a reality. And thanks Trevor for filling us in on us history of SingSnap. We’d love to hear more from ya …. and the others too!

  14. Thank you to Trevor, Jason, and friends for coming up with the idea of this site and putting it together for all of us… I bet you never imagined how successful this would become! 🙂 I really enjoy my time here LOTS and have made LOTS of friends… Also, this site has helped me improve my singing in some ways… I used to think I sound really good whenever I went to the karaoke bars, but having the opportunity to record myself and play it back has helped me see/hear the flaws in my singing, and although I can’t fix them all, I’ve fixed some and have learned a great deal more than I’ve known before about singing… Not to mention, I’ve had helpful tips from others along the way too! I don’t feel that I’ll EVER sing well enough to be famous, although that’s always been a dream of mine… but I now know that I CAN sing better than I used to! If it weren’t for SingSnap, I’d have no reason to be on the Internet for as long as I am… All I used to do on the Internet is MySpace (NO MORE THOUGH!) and facebook (BLAH!) shop (Amazon, Baby!!!)… There was nothing more to do on here besides all that I just mentioned and my college work! With all that said, I couldn’t be happier with SingSnap than I already am, and SingSnap will NEVER lose me until I die! 😉

    I don’t like the avatar beside my name on this post though! LoL

  15. Well, i have to say, i fought the concept of online karaoke preferring live karaoke….until i realized i could sing at any time of day or night and even in my pjs! Without a rotation…i could sing and record as many times as i wanted in a single day! I was not expecting to meet so many wonderful people from all over the world, many becoming dear friends, and one who became the love of my life. You have been kind enough, Trevor, to headline my songs a couple of times and i have been honored by that and the reception by the SingSnap community. To say that SingSnap has changed my life would be a gross understatement. Who knew?? You did!! Thank you for having the foresight that this might just be a welcomed site to so many singers….and listeners! You and your buddies did a great thing!! Sending a heartfelt thank you ❤
    Marie (MissMass72)

  16. Singsnap has been a part of my life since 2008 My husband is on the road a lot I am by myself so I love to sing but, when he comes home (we only have one computer) trucker62 Ron takes over for a while …. I have met so many wonderful people and heard so many wonderful voices.. I tell everyone I can if you like to sing and be with loving people go to www SIngSnap.com sign up it is free…Thanks Trevor for having the most safe wonderful Karaoke singing site on the web. Your SSF Helen (helcris)

  17. To all the Sing Snap staff I say thank you for giving us this outlet to sing and make friends all over the world ! I had never wanted a computer until 2008 and shortly after getting my first one I was directed to SingSnap by a stranger ! I was on another site..not karaoke..it was a chat site..I hated all the drama there and the lack of respect from the opposite sex..and one night a man I didnt know messaged me and asked me if Id heard of SingSnap..he said I seemed like a very nice Lady and that it would be a lot better for me..I replied No I hadnt and I clicked the link he sent me and Ive been there ever since !! I dont remember his name but wish I did so I could thank him !! This site has been amazing therapy for me as I had suffered through an abusive relationship..NOW..thanks to SingSnap..I am a survivor !!! God Bless you all !!

  18. well to look back in time i was man in black white tiger outlaw69 and few more now i’m mickey-lee but if i could find my passwords i could show many i was here from 2006 to now yes in the start of singsnap it was a invite and yes less songs but it not cost but i know in time Trevor would have to put a price like it was i think it was 7dollars yes price had to go up why so he could get more songs and trying to get songs back we lost yes in the start no chat room more singing and many comments now so much more gold songs blue songs yes for some who not got money to sing yes it’s 100 songs but ya can’t get all for free if all for free it would been here as long as it has then he chat rooms and private chat rooms contest to win money gold for life 6 mo.s gold 3 mo.s gold 1 mo’s gold and something he got now ya have a karaoke party at home or any where he has a new thing ya called SING so cool Trevor and the whole staff been so outstanding for when i started i found friends here now i have some the the stars you could get now have love button ya hit and buy it for a year for 96dollars that it a great deal there is sponsors that help many who can’t get gold that so very nice and they make the green to let all know this and ya get mo free just for starting up we have challenges to get ya nic with star next to it i think back to the days when it had 2000 songs now there is over 20,000 song and keeps growing yes there are lic songs many can’t do but the staff is hard at work getting the lic songs open again there are group from A-Z and songs from A-Z ya if a song ya want sing it’s for all ages it’s fun safe site there on facebook twitter gmail cell phones and so much more let keep this growing singsnap is a super great place may all have a super day and week from mickey lee

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